Rags Martel Interviews Gorillaz' Damon Albarn about O2 Concerts for Carers for ITV News.
Digital sign outside the O2 Arena
Digital screens at O2 Stores
The Covid 19 Pandemic was a hard time for many, and our NHS staff and Carers were on the front-line day in and day out trying to keep the public safe and looked after under incredible pressure. To that end, at O2 we decided we would give something back in conjunction with Concerts for Carers in the form of slew of live concerts held at O2 venues up and down the country. 
I was incredibly  proud to have been asked to work on the creative for O2 Concerts for Carers, especially since my mother is a nurse who worked during the pandemic. I thought that it would be great to show a nurse in a concert setting, adorned with stickers and badges from the concerts they had seen, I even got my mum to share the creative ideas with nurses for feedback. This was shown on the big digital screens both inside and outside the venues including the O2 arena, on social media and in O2 stores and even made it onto the ITV news during a segment with Gorillaz. 

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